This post explores how the media landscape has evolved over the past few years.
In the online media landscape, what we see online is mainly decided by algorithms which are formed by our online behaviours. Each social media channel uses its own automated system to propose new material and advise product that will attract the user. The types of media content examples that will be shown to a user is designed to keep individuals engaged. The algorithms are designed to keep people stimulated by recommending and promoting videos that are relevant, popular or contestable among other users. While this level of personalisation can be convenient, it can restrain the areas of media that people are subjected to, developing more partition and prejudice among users around social problems. Those who are associated with media development, like the founder of the fund that has stakes in Sky, for instance, would recognise the impact of social media websites in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user produced material in the media landscape.
The rise of online content has totally changed what is meant by the term mass media. Before, mass media followed a hierarchical design, using a top-down media model. Typically, a small group of experts, such as newspaper editors or broadcasters, who would produce content for large audiences who mostly just consumed it. However, nowadays, with the help of the web, the face of media has seen considerable change, making the consumption and ease of access of media a lot more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can create and share their own material, just as easily as they can absorb it. Social media has enabled anybody to add to public conversations, rather than simply the major media companies therefore as a result, mass media is no longer managed by a couple of huge voices. Instead, it is spread across millions of user stories around the globe.
In today day, online platforms have made it substantially simpler for everybody to create and share material. Previously, creating content for a wide audience required access to a collection of important resources and financing. Currently, with using mobile phones and common digital technologies, digital media content examples like short form videos, website articles and podcasts can be easily created with simply a few basic more info gadgets, in addition to reaching a massive audience, very rapidly. This has opened the door for more diverse voices, especially those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media channels, suggesting that social media has produced a place for underrepresented communities to share their narratives.